Meghan Markle uses monochrome images to stand out from Kate Middleton and to ‘establish the biggest royal brand’ online, PR expert claims.

FROM their first Christmas card as man and wife to their official engagement photographs and images of baby Archie, Meghan Markle and Prince Harry are huge fans of a trendy monochrome snap.

And it was no different when the Duchess, 38, launched her new Smart Works clothing collection yesterday, with the candid, behind-the-scenes campaign images all shot in black and white.

 Meghan is a fan of trendy, highly-stylised monochrome snaps

Meghan is a fan of trendy, highly-stylised monochrome snapsCredit: Jenny Zarins

And according to experts there is a reason why Meghan opts for this "highly stylised" photography over traditional, colourised snaps.

Speaking to Fabulous Digital, public relations guru Mark Borkowski reveals what Meghan's choice of filter REALLY says about the Sussexes...

Creating the biggest royal brand

Borowski said that Meghan and Harry are trying to "establish the biggest royal brand" and the continuity of their photos is a stepping stone towards that.

He explains: "It's always about how they pinpoint their differences now and it separates their account from the competitor [Kate Middleton and Prince William] channel .

 Mark says the beautiful images are "highly stylised"

Mark says the beautiful images are "highly stylised"Credit: PA:Press Association

"They are beautiful pictures and they are very engaging and that says a lot about her brand."

Sussex vs Cambridge

The PR expert was also quick to refer to the so-called "royal rift" between the Sussexes and the Cambridges - claiming that this was just another way of distancing themselves from Kate and William.

"There is a war going on here" he explains adding, "It's an impressive collection of photography, but one is building a brand and the other people are doing their royal duty."

 The PR expert says it could lead to new followers

The PR expert says it could lead to new followersCredit: Sussex Royal/Instagram

Stylish standout

The expert also explained that the use of non-colour photography is clever way of prompting conversations around their snaps.

"It's an attempt to stand out, the very nature of speaking about it suggests that Meghan's social media team are making a statement to ask questions," he revealed.

"Any change of style on social media creates conversation and with Instagram, Meghan will always need to keep that channel on its toes and keep refreshing it.

"Having highly stylised black and white photography poses a number of questions - people will keep talking about it and that in turn will either encourage people who were bored with the page to revisit it, or it will encourage new followers."

 Meghan released a series of black and white photos today

Meghan released a series of black and white photos todayCredit: Sussex Royal/Instagram

 Meghan and Harry just days after Archie was born

Meghan and Harry just days after Archie was bornCredit: Social Media - Refer to Source

 Meghan in the workroom of the Smart Works London office

Meghan in the workroom of the Smart Works London officeCredit: Handout - Getty

Flattering filter

But according to photographer Glenn Gratton, Meghan and Harry could be fans of monochrome style because it's "in vogue" and very "flattering".

Speaking to the Mail Online, photographer Glenn Gratton - who referred to the Duchess of Sussex as "image conscious" - explained Meghan chooses black and white snaps to "make an impression".

"Meghan's very image conscious, she wants to make an impression. She would have put a lot of thought into the photos," he said.

Adding that monochrome images are very much "in vogue" and that they're becoming increasingly popular, he also claims they're "flattering" too.

"It is very complimentary on skin tones - take someone who is red-headed, or pale skinned - it is flattering for them. It just looks beautiful."

 Meghan had been working on the capsule collection for months

Meghan had been working on the capsule collection for monthsCredit: Sussex Royal/Instagram

 Meghan posted tribute to photographer Peter Lindbergh

Meghan posted tribute to photographer Peter LindberghCredit: @therealpeterlindbergh / © SussexRoyal

View this post on Instagram

Thank you so much for all of the wonderful comments following the release of Prince Harry and Ms. Meghan Markle's engagement photographs. The couple are so grateful for the warm and generous messages they have received during such a happy time in their lives. As a way to say thank you, they have decided to share this candid photograph from the day of their portrait sittings directly with all of you.

A post shared by Kensington Palace (@kensingtonroyal) on Dec 21, 2017 at 6:00am PST

View this post on Instagram

The Duke and Duchess of Sussex would like to thank everyone who took part in the celebrations of their wedding on Saturday. They feel so lucky to have been able to share their day with all those gathered in Windsor and also all those who watched the wedding on television across the UK, Commonwealth, and around the world #RoyalWedding

A post shared by Kensington Palace (@kensingtonroyal) on May 21, 2018 at 6:51am PDT

View this post on Instagram

The Duke and Duchess of Sussex are delighted to share a new photograph from their Wedding Reception at Frogmore House on 19th May. The photograph, which was taken by photographer Chris Allerton, features on Their Royal Highnesses’ Christmas card this year.

A post shared by Kensington Palace (@kensingtonroyal) on Dec 14, 2018 at 3:01am PST

Timeless touch

Speaking about the first photograph of Archie, posted on the @SussexRoyal Instagram account in May, Gratton said that Meg may have opted for black and white to keep it classic.

He continued:"It's the first the picture of the baby and that's going to be Googled for years and she wants to make sure it's right. She would have thought it all through, long and hard."

The photographer also suggested that 38-year-old Meghan might be wishing to distance herself from "high contract, Instagram filtered images" that seem to flood our social media feeds.

View this post on Instagram

The Duke and Duchess of Cambridge are pleased to share a new photograph of their family. The photograph, taken by Matt Porteous, shows The Duke and Duchess with their three children at Anmer Hall. This photograph features on Their Royal Highnesses’ Christmas card this year.

A post shared by Kensington Palace (@kensingtonroyal) on Dec 14, 2018 at 3:00am PST

View this post on Instagram

The Duke and Duchess of Cambridge are very pleased to share some new photographs of their family as they visited the RHS Back to Nature Garden at the #ChelseaFlowerShow on Sunday afternoon. The photographs were taken by @mattporteous. The #RHSChelsea Back to Nature Garden, designed by The Duchess and award-winning landscape architects Andrée Davies and Adam White of Davies White Landscape Architects, is a woodland setting for families and communities to come together and connect with nature. Her Royal Highness is a strong advocate for the proven benefits the outdoors has on physical and mental health, and the positive impact that nature and the environment can have on childhood development in particular. Over the past months, Prince George, Princess Charlotte and Prince Louis have helped The Duchess gather moss, leaves and twigs to help decorate @The_RHS Back to Nature Garden. Hazel sticks collected by the family were also used to make the garden’s den. The Duchess told Monty Don in an interview for the BBC: “I really feel that nature and being interactive outdoors has huge benefits on our physical and mental wellbeing, particularly for young children. I really hope that this woodland that we have created really inspires families, kids and communities to get outside, enjoy nature and the outdoors, and spend quality time together.”

A post shared by Kensington Palace (@kensingtonroyal) on May 19, 2019 at 2:31pm PDT

View this post on Instagram

The Duke and Duchess of Cambridge are very pleased to share a photograph of Prince George and Princess Charlotte at Kensington Palace this morning. The photo was taken shortly before Their Royal Highnesses left for Thomas's Battersea. 📷 Kensington Palace

A post shared by Kensington Palace (@kensingtonroyal) on Sep 5, 2019 at 8:00am PDT

Human emotion

According to photographer David Geffin black and white photography helps to emphasise the subject's emotions, making them easier to "connect" with.

He explains: "You often feel more connected to a person in a black and white image over a colour image.

"With colour gone, it’s purely about the connection you have with the subject."

 The iconic image with the Queen, royal baby Archie and parents Meghan Markle and Prince Harry was shared on Instagram

The iconic image with the Queen, royal baby Archie and parents Meghan Markle and Prince Harry was shared on Instagram

In other royal news, we told you Meghan Markle’s £109 Smart Works leather tote bag sells out on John Lewis website hours BEFORE the official launch.

We also revealed Kate Middleton ‘is finding her voice’ as she prepares for her role as future Queen, royal insiders claim.

And we showed you Prince Harry breaks royal tradition by shutting his own car door – a year after Meghan Markle was praised for the same move.

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