The campaign will run across TV, radio, press, digital, out of home advertising and social media, looking into the eyes of NHS staff and COVID-19 patients and documenting their emotions.
With a shift in tone to previous adverts, the campaign features raw footage and testimonials from patients who have COVID-19, as well as the NHS staff who are working around the clock to look after them at Basingstoke and North Hampshire Hospital.
The impact of the second wave is still being seen in hospitals across the country with someone admitted every 30 seconds with the virus, and a quarter of those are under the age of 55. There are currently over 38,000 beds taken up in England by COVID-19 patients.
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