LinkedIn Must Face Lawsuit Claiming It Overcharged Advertisers: US Court.

LinkedIn Must Face Lawsuit Claiming It Overcharged Advertisers: US Court

LinkedIn said it looked forward to showing the claims lacked merit (File)

A U.S. judge said Microsoft Corp's LinkedIn must face a lawsuit claiming it inflated the number of people who watched video ads on the networking platform, allowing it to overcharge hundreds of thousands of advertisers.

U.S. Magistrate Judge Susan van Keulen, however, on Tuesday dismissed fraud-based claims and an unfair competition claim, saying the plaintiff advertisers did not show that LinkedIn made specific misrepresentations or that its conduct hurt the public at large.

But the San Jose, California-based judge let the advertisers pursue claims based on the theory that bot traffic, errant clicks and fraudulent clicks inflated the metrics they relied on when buying LinkedIn ads.

Led by TopDevz Inc and Noirefy Inc, the advertisers said LinkedIn had been counting video ad "views" from users' LinkedIn apps, even when the videos were playing only off-screen because users had scrolled past them.

LinkedIn said in an email on Wednesday it looked forward to showing the claims lacked merit and said it was "committed to the transparency and integrity of our ads products."

Warren Postman, a lawyer for the plaintiffs, said in an email he was pleased with the decision and looked forward to proving that LinkedIn broke the law.

Van Keulen said the plaintiffs could try to pursue their dismissed claims again.

The advertisers sued after LinkedIn said on November 12 that its engineers had three months earlier found and then fixed software bugs that may have led to more than 418,000 overcharges.

LinkedIn said more than 90% of the overcharges were less than $25, and that it provided credits to virtually all affected advertisers.

In their lawsuit, the advertisers said the overcharges left them with less money to spend elsewhere, including on ads. They are seeking unspecified damages and restitution.

The case is In re LinkedIn Advertising Metrics Litigation, U.S. District Court, Northern District of California, No. 20-08324.

(Except for the headline, this story has not been edited by NDTV staff and is published from a syndicated feed.)

NDTV News

NDTV.com provides latest news from India and the world. Get today’s news headlines from Business, Technology, Bollywood, Cricket, videos, photos, live news coverage and exclusive breaking news from India.

https://www.ndtv.com/

Related news
QAnon conspiracy theories and antisemitic messages spreading, Anti-Defamation League reports.

QAnon conspiracy theories and antisemitic messages spreading, Anti-Defamation League reports.

A new report from the Anti-Defamation League says QAnon conspiracy theories and antisemitic content are spreading on the instant messaging platform Telegram with very little moderation. CBSN tech reporter Dan Patterson joins "CBSN AM" with the lat...

Infectious disease specialist on COVID-19, CDC decision on Pfizer booster shots.

Infectious disease specialist on COVID-19, CDC decision on Pfizer booster shots.

The CDC director overruled agency advisers to expand the number of people who are eligible for Pfizer's booster shots. At-risk workers are now included under the new guidelines, as well as people over 65 and those with underlying medical condition...

Four Former Trump Aides Subpoenaed in Jan. 6 Capitol Riot Investigation

Four Former Trump Aides Subpoenaed in Jan. 6 Capitol Riot Investigation

The House Select Committee on January 6th is demanding information from former chief of staff Mark Meadows, former communications official Dan Scavino, former Defense Department official Kashyap Patel, and former senior adviser Steve Bannon. NBC N...

'The View' hosts announce co-stars' breakthrough Covid cases before VP's planned interview.

'The View' hosts announce co-stars' breakthrough Covid cases before VP's planned interview.

"The View" host Sunny Hostin and guest host Ana Navarro have both tested positive for breakthrough cases of Covid-19 ahead of an interview with Vice President Kamala Harris. Harris did not interact with either Hostin or Navarro before the show, ac...

Sabina Nessa: Cops release video of second man hunted by police & silver car.

Sabina Nessa: Cops release video of second man hunted by police & silver car.

DETECTIVES have today released CCTV of a man they are hunting after tragic Sabina Nessa was murdered five minutes from her home. The teacher, 28, had been heading to a first date with an old pal when she was killed while walking through Cator Park...

Chris Cuomo accused of sexual harassment by former ABC colleague.

Chris Cuomo accused of sexual harassment by former ABC colleague.

Veteran television journalist Shelley Ross accused CNN anchor Chris Cuomo of sexually harassing her in 2005. 'Outnumbered' panel reacts. Subscribe to Fox News! Watch more Fox News Video: Watch Fox News Channel Live: FOX News Channel (FNC) is a 24-...