Otto Waterlander, Naftogaz Group Chief Executive Officer - Chief Transformation Officer
How much do you pay for gas this season? This question, surprisingly, puzzles a lot of people. Those, who read news at the weekend will say “Naftogaz increased price to 7.22 UAH”.
And most people will be wrong, since Naftogaz’ retail company sells gas only to 4% of the households. About 70% of the market is supplied by one group, who’s average price is almost 40% higher: 9,9 UAH (but you probably won’t see that in the news)
How come, many people do not know their price? The reason is simple: lack of knowledge of the new market and competitive situation in the gas market. Today, there are many different suppliers with different prices already and all people have a choice.
50 different suppliers available each with it’s own price for any household. We just don’t get used to this yet. What we can say to most customers: you can pay less! And this is a possibility that emerged only after full liberalization of the market since August 1st.
Like for every citizen of the EU, Ukrainians now benefit from market based pricing. And 2020 prices are much lower than 2019 prices. All customers of Naftogaz retail company will benefit in full from this lower prices. The most important competitors, however, decided to keep prices at 2019 levels and increase their own profits.
Naftogaz has been working for years with the Government of Ukraine to establish market rules and to create conditions for competition. Now we have it.
It’s competition for your money, your resources, makes companies to lower their margins, to bring innovation and effectiveness. None of these never existed before, when the price was fixed
Naftogaz now is keen that customers benefit from a healthy competition. We promise to keep our prices among the lowest in the market.
We’re absolutely aware, that companies, that used to be monopolists, are not turning into client-oriented innovative services overnight. They need the push from the market. From its competitors and the customers
Naftogaz chose to build a sustainable retail supply business, creating the lowest-cost retailer, that proposes the best conditions on the market. Our gas supply company is modern, innovative, has no previous legacy, works without offices -- through banks and on-line, our operation is cheaper. Therefore we can offer the lowest prices in the market.
This is how we make difference. Our price is better, than former monopolist, regional “gazzbuts” in most of the regions. And you can trust Naftogaz. We have been and will be around for a long time and your gas-supply is secure with Naftogaz. At the lowest prices in the market.
Both Naftogaz and “Газзбут” purchase gas for the same price. It’s the cost plus the margin, that makes difference. Old habits die hard
So, the question today is how to pay less? Use the market power, brought to you by the government. It’s your turn to choose. Step over to Naftogaz to receive the lowest price in the market. Today and in future. And please make sure, that you know your price. And if you pay more - that is your choice from now on!