Stop, you can't pop: prosecco Pringles seized in Italy.

The Italian agriculture minister, Teresa Bellanova, has pledged to fight against “identity theft” after hundreds of tubes of prosecco-flavoured Pringles were seized from a supermarket chain in the Veneto region.

The supermarket had purchased the crisps, officially labelled “prosecco and pink peppercorn flavour”, from a marketing affiliate of Pringles in the Netherlands. The product is among the brand’s “Dinner Party” range.

The name prosecco has been protected since being granted DOC (denomination of controlled origin) status in 2009 and can be used only if authorised by the region’s consortium of prosecco producers.

“Identity theft must not be allowed,” said Bellanova. “The seizure testifies to the strong commitment of the ministry and the ICQRF, our authority which fights against food fraud and for the protection of quality, to fight against the usurpation of Italian protected names.”

Luca Zaia, the Veneto president who often wages war against anything that could harm the image of the region’s famous sparkling wine, shared a photograph of the offending can of Pringles on Facebook, superimposed with the message: “NO!”

“We can no longer tolerate the use of a protected name without authorisation,” Zaia wrote.

“Just think,” he continued. “Yesterday hundreds of cans of prosecco crisps, made up of ingredients including an unspecified ‘prosecco powder’, were seized from a chain of supermarkets in Veneto, purchased from a Dutch company … this is why we have been insisting for years that we need to protect our excellences from fraud, abuse and anything ‘Italian-sounding’, as it primarily damages honest producers who promote quality and the territory.”

Prosecco and pink peppercorn Pringles were first launched last autumn as limited-edition Christmas snacks, selling in the UK, where the drink is wildly popular, in Asda and Tesco.

The investigation in Italy, which was carried out by the ICQRF unit in the prosecco-producing area of Conegliano, led to the seizure of 250 tubes. “But the investigation does not stop,” said Stefano Vaccari, the unit’s chief. “We could eventually find thousands of boxes as other withdrawals are under way and the company has also undertaken to withdraw the product.”

Pringles said in a statement: “The prosecco and pink peppercorn variant was produced in 2018 as a limited edition for the Christmas holiday period. We used prosecco DOC as an ingredient in the aroma and the use of the name of the product on the packaging was designed in line with DOC guidelines and European regulations. We have no plans to produce this variant in the future.”

Related news

Sex party couple dressed as Joker and Harley Quinn shot by cops as they romped in nightclub while waving toy gun at them.

A COUPLE dressed as the Joker and Harley Quinn were shot by cops as they romped in a nightclub while brandishing a toy gun. Dale Ewins was performing oral sex on Zita Sukys in Melbourne’s Inflation nightspot when he was reportedly shot in th...

SpaceX Launches 60 Mini-Satellites With Plans For Thousands More.

The private SpaceX company on Monday launched a second set of mini-satellites as it builds a huge constellation of the small orbiting devices aimed at greatly expanding internet access around the...

Twitter Unveils Plan To Handle Deepfake Media, Invites Public Feedback.

Social media platform Twitter on Monday unveiled its plan for handling deepfake videos and other manipulated media, and called for feedback from the public.

Google Secret Project To Collect Health Data Of Millions In US: Report.

Alphabet Inc's Google is teaming up with a health-care company on a secret project to collect personal health-related information of millions of Americans across 21 states, the Wall Street Journal...

Saudi Arabia Labels Feminism, Homosexuality, Atheism As «Extremist Ideas» .

A promotional video published by Saudi Arabia's state security agency categorises feminism, homosexuality and atheism as extremist ideas, even as the conservative Muslim kingdom seeks to promote...

Продовжуючи переглядати World News (UAZMI), ви підтверджуєте, що ознайомилися з Правилами користування сайтом, і погоджуєтеся на використання файлів cookie